https://www.santafehatcompany.com/home daily 1.0 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/f824acab-7797-43ce-8dfe-710ef2a0baa6/double-hats+copy.jpg https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/28c333c4-966f-4a35-841e-a127dbefc834/Seratelli-open-hat-black.webp https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1590008570547-8OYGUSIWGP6QM3ISD8HX/Porcupine+Quill+Hat+Band.jpg https://www.santafehatcompany.com/about daily 0.75 2026-01-02 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1589992156399-8R0135R2P88HM7ZGI642/image-asset.jpeg About Hat Creases https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1589992259321-W0X7KBCONPPYSBI403DU/image-asset.jpeg About A person holding playing cards while seated at a checkered outdoor game board, with some cards laid out and others stacked nearby, wearing a wide-brimmed hat. https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1589991396133-66IESY7FJD2WGR7M5LF6/Old%2BSanta%2BFe%2BHat%2BCompany.jpg About - Our Story Begins in 1976… Milton Johnson opened Santa Fe Hat Company in 1976. Originally, the store featured a retail space and a custom hat making shop. Over time, he acquired another studio where Montecristi Custom Hat Works is located today. Today… Santa Fe Hat Company is still in the same location, in the historic section of Guadalupe in the Santa Fe Plaza district. We offer a selection of fine manufactured hats and custom options as well. https://www.santafehatcompany.com/contact daily 0.75 2026-01-02 https://www.santafehatcompany.com/about-1 daily 0.75 2026-01-02 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/12d82701-4e6d-408e-b4ae-40f90992e23f/sizing-pamphlet.jpg https://www.santafehatcompany.com/shop daily 0.75 2025-09-30 https://www.santafehatcompany.com/shop/larry-mahan monthly 0.5 2026-05-16 https://www.santafehatcompany.com/shop/montecristi monthly 0.5 2026-05-16 https://www.santafehatcompany.com/shop/santa-fe-hat-company monthly 0.5 2026-05-16 https://www.santafehatcompany.com/shop/serratelli monthly 0.5 2026-05-16 https://www.santafehatcompany.com/shop/stetson monthly 0.5 2026-05-16 https://www.santafehatcompany.com/shop/storm-by-montecristi monthly 0.5 2026-05-16 https://www.santafehatcompany.com/shop/p/storm-csj-black monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/3d0495f4-0bdd-4277-bbcd-f3229623b7d1/Storm+by+Montecristi+-+april2025+-26.jpg Shop - Storm CSJ Fedora - Storm by Montecristi - april2025 -26.jpg https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/33e3cb75-b8a5-4289-9174-23eaca23a84a/Storm+by+Montecristi+-+april2025+-30.jpg Shop - Storm CSJ Fedora - Storm by Montecristi - april2025 -30.jpg https://www.santafehatcompany.com/shop/p/stetson-stratoliner monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/29671e57-0fdc-4b9c-afe8-de48471f2068/tempImageqh2kIC.gif Shop - Stetson Stratoliner - tempImageqh2kIC.gif https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/aaeb10f8-9e9a-4b56-b846-c0e50aee43d3/tfstrob1024_natural_1.webp Shop - Stetson Stratoliner - tfstrob1024_natural_1.webp https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/cb00a7d9-e73d-4b2f-ac96-87ea0807a06b/tfstrob1024_natural_1.webp Shop - Stetson Stratoliner - tfstrob1024_natural_1.webp https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/68140793-5ea8-4c8b-8f40-4f6a4759bb4a/tfstrob1024_silverbelly_1.webp Shop - Stetson Stratoliner - tfstrob1024_silverbelly_1.webp https://www.santafehatcompany.com/shop/p/fernandez-y-roche monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/206f3a9c-abe3-4442-a597-e9b9fdc5334a/tempImage3cdXJF.gif Shop - Fernandez y Roche (Crushable) - tempImage3cdXJF.gif https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/0737b08b-cd9f-4dea-a3b5-b43d001e4676/tempImagewTr9ag.gif Shop - Fernandez y Roche (Crushable) - tempImagewTr9ag.gif https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/5ddcb267-9852-4800-9bc5-4aa2cccfb4dc/tempImage4hcDe4.gif Shop - Fernandez y Roche (Crushable) - tempImage4hcDe4.gif https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/44ccf9ee-b95b-496f-8b5e-0645156ab46c/tempImagex2pWfi.gif Shop - Fernandez y Roche (Crushable) - tempImagex2pWfi.gif https://www.santafehatcompany.com/shop/p/the-penultimate monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/ccd544bb-e33f-4a8a-ad46-cdf7f304a7a6/Penultimate_Cropped.jpg Shop - The Penultimate - Penultimate_Cropped.jpg https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/034e7e20-4846-439d-9519-9b042eb2bf05/Penultimate_Cattleman.jpg Shop - The Penultimate - Penultimate_Cattleman.jpg https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1623797797695-OMIE5ISJJOD08QV5TH3Y/IMG_20210605_150144.jpg Shop - The Penultimate https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1623797798509-KT6LEUASN0ECHSFGX1SV/IMG_20210605_150150.jpg Shop - The Penultimate https://www.santafehatcompany.com/shop/p/sfhc-floral-ladies-wide-brim-hat monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1590099502582-MJO1E0YS6SOP65A0R8LB/Wide+Brim+Panama+Hats+1.jpg Shop - SFHC Floral Ladies Wide Brim Hat https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1590099499382-6R603INOS0XNJKFCIUQK/Wide+Brim+Panama+Hats+2.jpg Shop - SFHC Floral Ladies Wide Brim Hat https://www.santafehatcompany.com/shop/p/sfhc-colombian-cowboy-panama monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1590096442304-8ENGD71DI5IDV2TUQ859/Colombian+Cowboy+Panama+1.jpg Shop - SFHC Colombian Cowboy Panama Cattleman https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1590096442447-CHI3R575J6ET9MZEO4W3/Colombian+Cowboy+Panama+2.jpg Shop - SFHC Colombian Cowboy Panama Cattleman https://www.santafehatcompany.com/shop/p/sfhc-colombian-cowboy-panama-jy9ah monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/942b1ac9-45fb-49e3-a79e-864886f0d3bd/PXL_20240914_195924612.jpg Shop - Stetson Open Road Royal Deluxe https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/27a76c84-4449-496e-be51-c8165c87225b/PXL_20240914_195921614.jpg Shop - Stetson Open Road Royal Deluxe https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/b66d9593-c77e-48c8-b7a3-734f78caade1/tfropr-3626_natural_1.webp Shop - Stetson Open Road Royal Deluxe - tfropr-3626_natural_1.webp https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/d5408b29-236d-4f6e-8a06-43b9125d634e/tfropr-3626_silverbelly_1.webp Shop - 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Larry Mahan's and Serratelli Open Crown (Crease-able) https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/a05e9109-5b31-4446-92b3-12d74c1a044a/PXL_20240914_201006514.jpg Shop - Larry Mahan's and Serratelli Open Crown (Crease-able) https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/c7220783-31e2-4f23-a2d3-78d2d4720354/PXL_20240914_200435986.jpg Shop - Larry Mahan's and Serratelli Open Crown (Crease-able) https://www.santafehatcompany.com/shop/p/sfhc-sauza-crushable-panama monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1590095728378-4UYVN82Z77GK14ZHB65S/Sauza+Crushable+Panama+1.jpg Shop - SFHC Sauza Crushable Panama https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1590095728295-8QDKG8UR61NV76HBIHX9/Sauza+Crushable+Panama+2.jpg Shop - SFHC Sauza Crushable Panama https://www.santafehatcompany.com/shop/p/monterrey-brisa-monaco monthly 0.5 2026-05-16 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1589998792211-4HGOBLR0XE6K1F808OIO/Brisa+Monaco+1.jpg Shop - SFHC Brisa Monaco (Fino) https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1589998793718-MS0J5JJO2Y5G81PMN2N2/Brisa+Monaco+2.jpg Shop - SFHC Brisa Monaco (Fino) https://www.santafehatcompany.com/shop/p/monterrey-gardeliano-fino-panama-hat monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1589997865351-SX7XSK7J50RCG49KP12A/Gardeliano+Fino+Cream.jpg Shop - SFHC Gardeliano Fino Panama Hat https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1589997865010-0Z6PUV8GINA85GYU2TU7/Gardeliano+Fino+Natural.jpg Shop - SFHC Gardeliano Fino Panama Hat https://images.squarespace-cdn.com/content/v1/5ec5450238a66444931341ef/1589997877862-VT8PDBE5NK1DPJFE8PGI/Gardeliano+Fino.jpg Shop - SFHC Gardeliano Fino Panama Hat https://www.santafehatcompany.com/shop/p/gift-card-3mg95 monthly 0.5 2020-05-21 https://images.squarespace-cdn.com/content/v1/5cdc8010755be259885caa66/1562695975275-X0WXEY1OB4VGXQ5LRWDJ/giftcard.jpg Shop - Gift Card